Daily Archives: October 10, 2017

How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch

Ana Gotter — October 4, 2017 — October 4, 2017 Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, … Continue reading How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

Mark Miller — October 4, 2017 Follow @MMtwopointfive — October 4, 2017 In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers … Continue reading 3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

15 Valuable Digital Marketing Tools to Grow Your Business

Petra Mainer — October 4, 2017 — October 4, 2017 Technological transformations in the modern world have moved much of human activity to the virtual space. Our work, study, leisure, and even private areas such as friendships and intimate communication are inextricably linked to “being online.” So if your company does not exist online, it … Continue reading 15 Valuable Digital Marketing Tools to Grow Your Business