Daily Archives: October 8, 2017

It Pays to Be Precious

Jonathan Bright — October 2, 2017 Follow @SoutherlyComms — October 2, 2017 gr8effect / Pixabay There’s a strange phrase that raises its head again and again in content marketing circles, and it’s one you’ve probably heard numerous times: “I’m not precious about my ideas.” As someone who regards himself as a creative thinker, there’s something … Continue reading It Pays to Be Precious

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017   Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features

Keeping Employee Attrition Rates Low in a Tight Market

Mary DavenPort — October 2, 2017 — October 2, 2017 FotografieLink / Pixabay As of 2016, tech industry turnover rate was 560,250 professionals per month, reaching a ten year high in the United States. With no sign attrition will naturally decrease, organizations are compelled to consider hiring and retention strategies that prevent the expensive turnover … Continue reading Keeping Employee Attrition Rates Low in a Tight Market