Barbara McKinney — September 29, 2017 — September 29, 2017 The financial sector is in luck. New technology has introduced it to newer tools in the form of software provided by Fintech companies. At the rate the Fintech industry is growing right now, financial institutions such as banks and accounting firms will have a lot … Continue reading The Importance of Content in Fintech and the Way to Do it Right
Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd
Debbie Williams — September 29, 2017 — September 29, 2017 I’ve been on a soapbox recently when it comes to social media. Why? It’s a topic I’m very passionate about, and I get particularly fired up when I see so many companies outright not taking social media seriously. I recently wrote about this topic in … Continue reading Why Are Companies Still Not Taking Social Media Seriously?
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook. Sweta Patel on September 29, 2017 Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, … Continue reading 5 metrics to measure the success of Facebook videos
Michie Victoriano — September 29, 2017 — September 29, 2017 Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them. However, with all the power Facebook provides through its advertising, things can get confusing for … Continue reading Using Facebook Tracking Pixels to Maximize Your Ads
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Pratik Dholakiya on September 29, 2017 Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. … Continue reading 7 on-site SEO problems that hold back e-commerce sites
