Daily Archives: October 4, 2017

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017   It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

Social Media Sales Outreach Closing In On Email Marketing

Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing