The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Daily Archives: October 4, 2017
How to Optimize Your Employee Lifecycle
Johnny Duncan — September 28, 2017 — September 28, 2017 Turnover is inevitable. Every person you hire will eventually leave your organization. Whether employees leave for more enticing positions, move away, become full-time family caretakers, or retire after decades of priceless contributions, no one will be with you forever. But turnover isn’t always a bad … Continue reading How to Optimize Your Employee Lifecycle
Banning Remote Working is Lazy
Rachel Sullivan — September 28, 2017 Follow @rachelesullivan — September 28, 2017 stuartlimedigital / Pixabay I sat down last week to catch up on some reading from First Round Review, and clicked into an interview on leadership with One Medical’s VP of marketing, Vanessa Hope Schneider. I started off enjoying it and nodding along, until … Continue reading Banning Remote Working is Lazy
A Sole Proprietor’s Guide to Payments
Hiro Taylor — September 28, 2017 — September 28, 2017 stevepb / Pixabay Before you can get your business up and running, you need to be able to take payments. Whether you’re running a brick-and-mortar store or getting wrapped up in the world of eCommerce, it’s likely that you’re going to need to take credit … Continue reading A Sole Proprietor’s Guide to Payments
Why Emojis Really Help with Startup User Retention
Jonathan Chan — September 28, 2017 Follow @joncwrites — September 28, 2017 In the world of startup development and marketing, it can feel as though every day brings with it some sort of new technology, outreach channel, or social platform that we all need to rush to keep on top of. From virtual reality, to … Continue reading Why Emojis Really Help with Startup User Retention
3 Twitter Hashtags Marketing Tips for Small Businesses
Timothy Shim — September 28, 2017 — September 28, 2017 Twitter is crowded. As of Q2 2017, the micro blogging platform averaged 328 million monthly active users. That’s about four times the population of Germany. Or 8x the population of Argentina. Or 32x the population of Portugal. The growth of Twitter monthly active users (source). … Continue reading 3 Twitter Hashtags Marketing Tips for Small Businesses
What Are Instagram Engagement Pods (And Do They Work)?
Brooke B. Sellas — September 28, 2017 Follow @madSMscientist — September 28, 2017 I keep hearing about Instagram Engagement Pods. “Are they worth it?” “Do you know of one I can join?” “These pods are my only source of engagement!” I’m here to unleash some #RealTalk on these Instagram Engagement Pods and tell you to … Continue reading What Are Instagram Engagement Pods (And Do They Work)?
Supercharge Your Ads With Adwords Location Extensions
By Joydeep Bhattacharya September 28th, 2017 If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing … Continue reading Supercharge Your Ads With Adwords Location Extensions
10 Social Media Tips for Successful Marketing
Karen Repoli — September 28, 2017 Follow @karenrepoli — September 28, 2017 geralt / Pixabay According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if … Continue reading 10 Social Media Tips for Successful Marketing
Social Media Sales Outreach Closing In On Email Marketing
Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing