Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017 Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising
Liz Kislik — September 26, 2017 Follow @lizkislik — September 26, 2017 geralt / Pixabay Last month, a longstanding client brought me in after reviewing some recent customer research. The company provides a relatively complex service, and one of their most common and unprompted customer complaints was that the company’s various service areas “worked in … Continue reading Why Your Silos Are More Important Than You Think
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. Peter Ladka on September 26, 2017 Welcome to Part 8 of: “A Nine Part Practical Guide to Martech Enablement.” This is a … Continue reading Martech enablement series: Part 8 — Executing martech enablement
Eric Rosenberg — September 23, 2017 — September 23, 2017 stevepb / Pixabay FP&A is business lingo for financial planning and analysis. I spent nearly a decade in FP&A teams at large companies, and spent my days reviewing financial data looking for trends and opportunities. No matter the size of your business, this FP&A role … Continue reading Put on Your FP&A Hat for a Financial Review
Kaitlyn Hammond — September 26, 2017 — September 26, 2017 rawpixel / Pixabay While most e-commerce website owners worry about maintaining a positive online reputation, many brick-and-mortar companies that don’t sell goods online don’t think that is something they need to worry about. The truth is that way of thinking is false, and can seriously … Continue reading How to Boost Your Online Reputation in 3 Easy Steps
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season. Tom Mucklow on September 26, 2017 It may still feel like summer, but it’s never too early for consumers to start thinking about what that special … Continue reading Retailers, get ready: It’s the most mobile time of year
Amanda Strouse — September 26, 2017 — September 26, 2017 The Industrial Revolution, which began in the 1700s, was a critical turning point for mankind because it allowed businesses to manufacture and produce items faster, cheaper and more efficiently by use of machines. After reading this, you should find yourself seeking out automation technologies for … Continue reading 5 Amazing Automation Features of CRMs You Need To Be Using
Paul Keijzer — September 26, 2017 Follow @Paul_Keijzer — September 26, 2017 12019 / Pixabay When companies face stiff competition that’s eating into their market share and dwindling their sales and profits, most CEO’s first instinct is to push people harder. This knee-jerk reaction may be able to help companies achieve short term results but … Continue reading How Transformational Leadership Can Turnaround A Sinking Company
Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?