Chandal Nolasco da Silva — October 25, 2017 — October 25, 2017 Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s … Continue reading 4 Metrics You Must Measure for Social Media Success
Monthly Archives: October 2017
How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
Business Growth Lies Between Company Culture & Ruthless Efficiency
Brooke B. Sellas — October 25, 2017 Follow @madSMscientist — October 25, 2017 Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth … Continue reading Business Growth Lies Between Company Culture & Ruthless Efficiency
What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away
Mark Miller — October 25, 2017 Follow @MMtwopointfive — October 25, 2017 Fuzz / Pixabay It finally happened; you’ve been working with a marketing headhunter and were offered the ideal marketing job. It’s an ideal fit for your skills experience, the pay is good, and it’s with a great company with an excellent culture and … Continue reading What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away
Make Your Email Marketing More Effective
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
How to avoid the “Agency Measurement Paradox” and win client confidence
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017 For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence
How To Optimize Your Site To Get DuckDuckGo Traffic
By Gennaro Cuofano October 25th, 2017 A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others. That … Continue reading How To Optimize Your Site To Get DuckDuckGo Traffic
5 “Watch-Outs” for Executives in the Job Market
Doug Ehrenkranz — October 25, 2017 — October 25, 2017 ashlinbpg / Pixabay Being an executive in the job market can be a long and harrowing journey, especially if you’re dealing with a non-compete clause keeping you from certain positions for up to a year. Competition for the jobs you want is high, the supply … Continue reading 5 “Watch-Outs” for Executives in the Job Market
3 Ways Flexibility Can Harm Freelancers
Choncé Maddox — October 25, 2017 — October 25, 2017 Pexels / Pixabay One of the biggest perks of being self-employed and working as a freelancer is the flexibility this type of work provides. You can set your own hours, choose your own rates, and even decide when you work as long as you meet … Continue reading 3 Ways Flexibility Can Harm Freelancers
How to Scale Your Business Effectively for Growth
Christina Comben — October 23, 2017 Follow @https://twitter.com/christinacomben— October 23, 2017 Here’s a newsflash for you. It’s hard work being an entrepreneur. We’re not just talking about giving your all in a 9-5 capacity here. If you’ve got a driving ambition to get your business off the ground, think nights sleeping at the office and … Continue reading How to Scale Your Business Effectively for Growth