Monthly Archives: October 2017

How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017   If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings

What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away

Mark Miller — October 25, 2017 Follow @MMtwopointfive — October 25, 2017 Fuzz / Pixabay It finally happened; you’ve been working with a marketing headhunter and were offered the ideal marketing job. It’s an ideal fit for your skills experience, the pay is good, and it’s with a great company with an excellent culture and … Continue reading What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away

How to avoid the “Agency Measurement Paradox” and win client confidence

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017   For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence