Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Dave Brock — September 23, 2017 Follow @davidabrock — September 23, 2017 aroblesgalit / Pixabay I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………” Building predictable revenue streams is nothing new to sales. The creation of … Continue reading Can Revenue Be Predictable?
Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money
Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
Denny McCorkle — September 22, 2017 Follow @DennyMcCorkle — September 22, 2017 The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for … Continue reading 4 Essential Social Media Lessons for Near and Recent Grads
Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers
How To Create A Product Page That Converts by Asim Mughal , Op-Ed Contributor, September 22, 2017 Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. However, only a handful of website owners focus on optimizing their product pages for better conversions. As a result, sales plummet and business … Continue reading How To Create A Product Page That Converts
Hephzy Asaolu — September 22, 2017 Follow @http://twitter.com/iamladywriter — September 22, 2017 DigitalMarketingAgency / Pixabay As the world approaches a decade since the meltdown that rocked its financial markets, it is more desperate than ever for a revolution. Some bandages have been applied, but many believe we’re overdue for another financial crash. New regulations in … Continue reading The New Era of Digital Banking is Here and Why It Matters
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017 A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1
Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices
