Daily Archives: September 28, 2017

Smart Start to B2B Social

Louis Spanos — September 22, 2017 — September 22, 2017 A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ … Continue reading Smart Start to B2B Social

Essential Considerations When Choosing Between Marketing Freelancers or Contractors

Alice Oh — September 22, 2017 — September 22, 2017 When it comes to executing your marketing needs, you only want the best and most talented professionals to take on the responsibilities. But not all opportunities and projects call for a full-time hire to your team. There are plenty of non-employee contingent work solutions – … Continue reading Essential Considerations When Choosing Between Marketing Freelancers or Contractors

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017   With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017   Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives

Leadership and Empathy

Dave Brock — September 22, 2017 Follow @davidabrock — September 22, 2017 geralt / Pixabay Surprisingly, one of the characteristics I see too many managers lacking is empathy. One would think otherwise, after all, most sales managers have been sales people at some point in their career. We would think these managers would have deep … Continue reading Leadership and Empathy