As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017 The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity
Daily Archives: September 27, 2017
5 Branding Lessons from Social Media Stars
By Vikas Agrawal September 22nd, 2017 For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your … Continue reading 5 Branding Lessons from Social Media Stars
Sales Prospecting Without Social Media Is Like Selling Without a Phone
Douglas Burdett — September 22, 2017 Follow @MarketingBook — September 22, 2017 For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social … Continue reading Sales Prospecting Without Social Media Is Like Selling Without a Phone
Employee Advocacy: How to Motivate Your Staff
Patrick Panuncillon — September 22, 2017 — September 22, 2017 geralt / Pixabay Most of us are guilty in the occasional, if not, regular humble-bragging about a new job, new position or about the completion of a big work project on social channels such as Facebook and Twitter. We tag Facebook and Instagram posts and … Continue reading Employee Advocacy: How to Motivate Your Staff
How To Arrest Social Media Humble Brags After Big Storms
Carol Stephen — September 21, 2017 Follow @Carol_Stephen — September 21, 2017 How To Arrest Social Media Humble Brags After Big Storms Unless you’ve been living under a rock, you know about the storms in Florida and Texas. And, the entire west coast is on fire! Many people have had to move, have lost their … Continue reading How To Arrest Social Media Humble Brags After Big Storms
Hot eCommerce Marketing Trend: Facebook Messenger Ads
Nicole Blanckenberg — September 21, 2017 Follow @https://twitter.com/StoreYaCom — September 21, 2017 Conversational commerce is so hot right now. We touched on this back in April, with the rise of Facebook bots. But it’s Facebook Ads’ newest development, Messenger Ads, that is taking conversational commerce and personal service to the next level. Instead of waiting … Continue reading Hot eCommerce Marketing Trend: Facebook Messenger Ads
Transcreation 101: All You Need To Know To Maximize Your Content Efforts
Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts
How To Measure Your Emoji Marketing Efforts
Albizu Garcia — September 21, 2017 Follow @gainapp — September 21, 2017 “Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can … Continue reading How To Measure Your Emoji Marketing Efforts
Here’s Why You’re Not Getting Paid By Clients
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Will Gutenberg Revolutionize WordPress or Drive Users to Medium?
Mari Kane — September 21, 2017 Follow @blogsitestudio — September 21, 2017 stux / Pixabay I heard snippets of talk about Gutenberg on WordPress all summer long, but since I was traveling I didn’t have time to really investigate it. Recently, I ran into a fellow WordPresser and she told me that WordPress 5.0 is … Continue reading Will Gutenberg Revolutionize WordPress or Drive Users to Medium?