Daily Archives: September 27, 2017

Programmatic TV is the future: Here’s how to capitalize on the opportunity

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017   The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity

Sales Prospecting Without Social Media Is Like Selling Without a Phone

Douglas Burdett — September 22, 2017 Follow @MarketingBook — September 22, 2017 For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social … Continue reading Sales Prospecting Without Social Media Is Like Selling Without a Phone

Hot eCommerce Marketing Trend: Facebook Messenger Ads

Nicole Blanckenberg — September 21, 2017 Follow @https://twitter.com/StoreYaCom — September 21, 2017 Conversational commerce is so hot right now. We touched on this back in April, with the rise of Facebook bots. But it’s Facebook Ads’ newest development, Messenger Ads, that is taking conversational commerce and personal service to the next level. Instead of waiting … Continue reading Hot eCommerce Marketing Trend: Facebook Messenger Ads

Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts