Daily Archives: September 26, 2017

6 Productivity Tips for Marketers Working Remotely

Roman Kniahynyckyj — September 21, 2017 Follow @kniahynyckyj — September 21, 2017 Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies … Continue reading 6 Productivity Tips for Marketers Working Remotely

Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Lewis Gersh on September 21, 2017   There’s a critical error we tend to make in marketing for retail these days, … Continue reading Want to win more sales this holiday season? Don’t bet the farm on digital

Display advertising: 3 ways to improve your campaign targeting

Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017   As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting

Why You Need Project Proposals if You’re a Creative Professional

Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional

4 Step Guide To Creating A Facebook Content Strategy For Your Brand

Ivan Ivanov — September 21, 2017 — September 21, 2017 There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for … Continue reading 4 Step Guide To Creating A Facebook Content Strategy For Your Brand