Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond
Daily Archives: September 25, 2017
Why Your Digital Transformation Has Stalled Out (And What to Do About It)
Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)
How to Create a Video Marketing Strategy with 5 Easy Steps
Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps
Simple Tips to Determine a Fair Salary for Your Next Marketing Executive
Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” … Continue reading Simple Tips to Determine a Fair Salary for Your Next Marketing Executive
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