Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Daily Archives: September 25, 2017
5 Working Methods to Monetize Content on Your Website
Zac Johnson — September 20, 2017 Follow @zacjohnson — September 20, 2017 Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on the internet today. — all of which … Continue reading 5 Working Methods to Monetize Content on Your Website
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017 What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy
6 Impressive Examples of Training Videos that Drive Real Change
Lydia Cockerham — September 20, 2017 — September 20, 2017 geralt / Pixabay We’ve all sat through an abysmal training video. When you’re trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just makes you want to turn off. Luckily it doesn’t … Continue reading 6 Impressive Examples of Training Videos that Drive Real Change
19 Tools for Growth Hacking You’ll Actually Want to Use
Aleh Barysevich — September 20, 2017 Follow @ab80 — September 20, 2017 Lalmch / Pixabay Growth hacking is a combination of marketing experiments to grow a start-up or a business, to stay connected, and to cut on the daily time-consuming routine. Why do I want to talk about it? Recently I and my marketing colleagues … Continue reading 19 Tools for Growth Hacking You’ll Actually Want to Use
Why Your Website Isn’t Getting Traffic
Kaitlyn Hammond — September 20, 2017 — September 20, 2017 FirmBee / Pixabay If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After … Continue reading Why Your Website Isn’t Getting Traffic
Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world
UX Design – Part 1 Design For Delight
Jason Davis — September 20, 2017 Follow @weareelement502 — September 20, 2017 Does your design team concern themselves about evoking positive emotion for the customer? Do they go beyond customer expectations in delivering awesome experiences? if they do, then those people will want to tell the world about you. If they design for themselves, then … Continue reading UX Design – Part 1 Design For Delight
There Is No Excuse For Not Having 100% Board Giving
Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017 They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next