Daily Archives: September 25, 2017

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017   What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy

Why marketing convergence is non-negotiable in a post-mobile world

In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world

There Is No Excuse For Not Having 100% Board Giving

Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving

Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017   They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next