Daily Archives: September 24, 2017

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017   Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

4 Ways to Ease the Pain of Interdepartmental Conflict

Liz Kislik — September 19, 2017 Follow @lizkislik — September 19, 2017 RyanMcGuire / Pixabay When departments operate in silos — say operations wants to streamline processes while sales seeks to please customers by customizing — the result can be repeated misunderstanding and extreme mistrust. Even otherwise reasonable employees can appear to be locked in … Continue reading 4 Ways to Ease the Pain of Interdepartmental Conflict

7 Reasons Why Merchants Want to Change Their POS System

Nicole Bryan — September 19, 2017 Follow @sterlingpayment — September 19, 2017 VideoDocPres / Pixabay Over the past few years, many merchants – regardless of what kind of businesses they operate or how big their companies are – have come to reconsider their previous ways of handling purchases. Many decided to buy point-of-sale devices for … Continue reading 7 Reasons Why Merchants Want to Change Their POS System