By Ann Smarty September 20th, 2017 Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where … Continue reading How Color Affects Conversions
Daily Archives: September 24, 2017
3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions
Jonathan Chan — September 20, 2017 Follow @joncwrites — September 20, 2017 Is your company looking to get more out of social media this year? If so this post is for you! Today I want to talk about three big goals: how to get more Instagram followers, how to increase engagement and how to drive … Continue reading 3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions
Publish First, Then Edit And Revise, for Google Search Success
Chris Abraham — September 20, 2017 Follow @chrisabraham — September 20, 2017 Pixabay Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re reading this before or around noon Eastern or 9AM Pacific on … Continue reading Publish First, Then Edit And Revise, for Google Search Success
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
The New Dos and Don’ts of SEO
Peter Sheldon — September 19, 2017 Follow @magento — September 19, 2017 Templune / Pixabay Digital devices and channels are constantly evolving, and so are your customers. The way shoppers search online is changing every day. So to stay competitive in the age of omnichannel commerce, you need to create content that delights, engages, and … Continue reading The New Dos and Don’ts of SEO
Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign
The Essential Small Business SEO Audit Checklist
Dina Ely — September 19, 2017 — September 19, 2017 FirmBee / Pixabay The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take advantage of your new small business’ … Continue reading The Essential Small Business SEO Audit Checklist
4 Ways to Ease the Pain of Interdepartmental Conflict
Liz Kislik — September 19, 2017 Follow @lizkislik — September 19, 2017 RyanMcGuire / Pixabay When departments operate in silos — say operations wants to streamline processes while sales seeks to please customers by customizing — the result can be repeated misunderstanding and extreme mistrust. Even otherwise reasonable employees can appear to be locked in … Continue reading 4 Ways to Ease the Pain of Interdepartmental Conflict
Is Your E-Commerce Business Using the Right Technology?
Jonathan Furman — September 19, 2017 Follow @JonathanCFurman — September 19, 2017 StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks … Continue reading Is Your E-Commerce Business Using the Right Technology?
7 Reasons Why Merchants Want to Change Their POS System
Nicole Bryan — September 19, 2017 Follow @sterlingpayment — September 19, 2017 VideoDocPres / Pixabay Over the past few years, many merchants – regardless of what kind of businesses they operate or how big their companies are – have come to reconsider their previous ways of handling purchases. Many decided to buy point-of-sale devices for … Continue reading 7 Reasons Why Merchants Want to Change Their POS System