It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017 Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?
Richard DePaso — September 15, 2017 Follow @LasVegasVideo — September 15, 2017 The future has arrived and video marketing is the key to growth for your business. According to HubSpot, “4 times as many customers would rather watch a video about a product than read about it and over 43% of people want to see … Continue reading Interested in Video Marketing? Here Are 5 Reasons You Need to Market With Video
Dan Radak — September 15, 2017 Follow @DanRadak — September 15, 2017 The first thing you need to keep in mind is the fact that the only way to see if your business idea is actually good is to share it with the world. Unfortunately, sometimes even the most ironclad idea will turn out to … Continue reading 5 Questions to Help You Evaluate Your Business Idea
Alex Hamilton — September 14, 2017 — September 14, 2017 markusspiske / Pixabay Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the … Continue reading SEO or PPC – Which Provides Better Value?
Susan Friesen — September 14, 2017 Follow @eVisionMedia — September 14, 2017 Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) komposita / Pixabay Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly … Continue reading 7 Frustrating Things Your Visitors Hate About Your Website
Mikko Honkanen — September 14, 2017 Follow @MikkoHonkanen — September 14, 2017 The countries of the Nordics have become a kind of untapped oasis for tech startups of late. Since 2005, the Nordics — Denmark, Finland, Norway and Sweden — represent 7% of global billion-dollar tech exits even though they account for just 2% of … Continue reading Learning from Management Practices in the Nordics
Logan Godfrey — September 14, 2017 — September 14, 2017 From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews … Continue reading Getting Negative Reviews? Here’s What to Do
