Daily Archives: September 21, 2017

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Purna Virji on September 15, 2017   No matter where they’re located or what market they serve, retailers around the globe have questions about … Continue reading Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

How Your 9-to-5 Job Can Prepare You For Entrepreneurship

Vishal Kataria — September 15, 2017 — September 15, 2017 You already sense it: you‘ve got the fire within. You can’t work for others forever. You’re okay with it for now… but not for long! The entrepreneurial life beckons. You picture working for yourself, enjoying flexible hours, doing meaningful work and saying goodbye to the … Continue reading How Your 9-to-5 Job Can Prepare You For Entrepreneurship

How to Use SEO in Your Digital Marketing Strategy

Louisa Smythe — September 15, 2017 — September 15, 2017 Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, … Continue reading How to Use SEO in Your Digital Marketing Strategy