Daily Archives: September 19, 2017

CRO – What It Is and How It Can Help You Increase Sales

Roman Kniahynyckyj — September 14, 2017 Follow @kniahynyckyj — September 14, 2017 If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking … Continue reading CRO – What It Is and How It Can Help You Increase Sales

What’s better than a marketing tech stack? Your marketing org stack

Entry deadline extended to September 28! Marketing Land on September 14, 2017   We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack

When Amazon comes for your company, don’t lose focus on what matters: Your customer

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017   On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer

It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

By Heba Hosny  September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

Introducing the Future of Customer Support: Employee Motivation

Bradley Chalupski — September 14, 2017 — September 14, 2017 Growing a company’s customer service operation is never an easy job. Usually, great customer service execs who’ve already managed a moderate amount of scale are called upon to maintain performance across even greater scale. Unfortunately, creating great customer success departments requires a hands on approach … Continue reading Introducing the Future of Customer Support: Employee Motivation

4 Reasons Why You Need a Video Marketing Strategy Right Now

Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now