Mike McMinn — September 14, 2017 Follow @MyHubIntranet — September 14, 2017 Shutterstock Ask a hundred random business owners how they view social intranets and it’s likely that the majority will be less than enthusiastic. You see, many think of social intranets as being synonymous with time wasting. They have visions of employees sharing holiday … Continue reading Social Intranets: How Social Should Yours Be?
Daily Archives: September 19, 2017
CRO – What It Is and How It Can Help You Increase Sales
Roman Kniahynyckyj — September 14, 2017 Follow @kniahynyckyj — September 14, 2017 If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking … Continue reading CRO – What It Is and How It Can Help You Increase Sales
What’s better than a marketing tech stack? Your marketing org stack
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform. Kevin Lee on September 14, 2017 YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently in Google … Continue reading 7 killer ad tips for YouTube & video
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017 On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer
Why Happiness at Work is a Worthwhile Challenge
Paul Keijzer — September 14, 2017 Follow @Paul_Keijzer — September 14, 2017 bykst / Pixabay Is happiness at work really a myth or can it really be achieved? Is happiness at work overrated or should entrepreneurs and business leaders be paying more attention to it? Many companies today spend several resources on creating environments that … Continue reading Why Happiness at Work is a Worthwhile Challenge
It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
By Heba Hosny September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
Introducing the Future of Customer Support: Employee Motivation
Bradley Chalupski — September 14, 2017 — September 14, 2017 Growing a company’s customer service operation is never an easy job. Usually, great customer service execs who’ve already managed a moderate amount of scale are called upon to maintain performance across even greater scale. Unfortunately, creating great customer success departments requires a hands on approach … Continue reading Introducing the Future of Customer Support: Employee Motivation
7 Ways to Become a Thought Leader Through Social Media
Susan Gilbert — September 14, 2017 Follow @SusanGilbert — September 14, 2017 TeroVesalainen / Pixabay Building Your Brand as a Thought Leader with Social Media Would you like to be an influencer who people turn to in your niche? Do you need to become more relatable to your social audience? There are several ways in … Continue reading 7 Ways to Become a Thought Leader Through Social Media
4 Reasons Why You Need a Video Marketing Strategy Right Now
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now