Miranda Marquit — September 11, 2017 — September 11, 2017 judithscharnowski / Pixabay Establishing company culture is one of the most important things you can do as a startup. Your company culture carries over to your employees and to your customers. Additionally, the culture you develop can also impact your public face. Over time, company … Continue reading 3 Pitfalls to Avoid When Establishing Company Culture
Daily Archives: September 16, 2017
Business Leaders Can Learn From ‘Game of Thrones’
David Kiger — September 11, 2017 Follow @davidkiger — September 11, 2017 ErikaWittlieb / Pixabay The hit HBO show Game of Thrones is one of television’s biggest success stories. It has created millions of obsessed fans and inspired deep analysis of the plot twists and how they relate to author George R.R. Martin’s original (and … Continue reading Business Leaders Can Learn From ‘Game of Thrones’
Marketing Strategies For Small and Medium Businesses Should Include Beacons
Lakshmi Harikumar — September 11, 2017 Follow @mobstac — September 11, 2017 If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for … Continue reading Marketing Strategies For Small and Medium Businesses Should Include Beacons
Reviving Your Old Blog Posts Steps 8 and 9: Add to Your Email Funnel and Repeat
Karen Repoli — September 11, 2017 Follow @karenrepoli — September 11, 2017 Add It to Your Email Funnel It’s a little more content marketing you can do to get your revived blog post the best chance of taking off and getting shared far and wide. It’s also an easy way to stay in touch with … Continue reading Reviving Your Old Blog Posts Steps 8 and 9: Add to Your Email Funnel and Repeat
14 Quick Improvements for Small Business Email Campaigns
Dennis Hung — September 11, 2017 — September 11, 2017 TeroVesalainen / Pixabay Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure … Continue reading 14 Quick Improvements for Small Business Email Campaigns
3 Critical Components That Affect Ecommerce Sales
By Pratik Dholakiya September 11th, 2017 So far in 2017, nearly 70 Macy’s locations are set to be closed. Sears and Kmart are closing 150 stores across the country. Amazon is currently poised to take the throne of the retail industry and Uber has claimed dominance over transportation. Yet, Amazon doesn’t own any physical stores, … Continue reading 3 Critical Components That Affect Ecommerce Sales
Building Core Values Into Your Performance Management Process
Michael Heller — September 11, 2017 — September 11, 2017 blickpixel / Pixabay Performance management, reviews, and evaluations often get a bad wrap. Only 55% of employees feel that performance appraisals are effective. But, it doesn’t have to be just filling out a paper and talking awkwardly with employees you only see a few times … Continue reading Building Core Values Into Your Performance Management Process
How to Know When Your Recruitment Marketing Needs An Overhaul
Maren Hogan — September 11, 2017 Follow @marenhogan — September 11, 2017 Tumisu / Pixabay So your small business is now growing, getting closer and closer to the mid-size business status, which let’s face it, nobody really calls it that. You’re either an SMB or you’re an enterprise. But that’s not very accurate, is it? … Continue reading How to Know When Your Recruitment Marketing Needs An Overhaul
How to Send Catchy (Not Corny) Email Newsletters
Choncé Maddox — September 11, 2017 — September 11, 2017 geralt / Pixabay If you’re not yet building your email subscriber list and using newsletters to your advantage, you are most likely missing out on a ton of conversions you could be receiving for your business. Each person on your list is worth at least … Continue reading How to Send Catchy (Not Corny) Email Newsletters
How Social Observers Can Evolve into Social Contenders
Harry Rollason — September 11, 2017 — September 11, 2017 Of all companies on the Social Maturity Index, Observers have the longest way to go. They are those brands who haven’t yet begun their journey, either because they haven’t identified the social media imperative or they aren’t sure of how to proceed. Their service organization … Continue reading How Social Observers Can Evolve into Social Contenders