Daily Archives: September 14, 2017

Define & Measure Client Profitability in Creative Agencies

Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies

Don’t Let Your Web Development Team Hold Your Website Hostage

Wendy Lindars — September 7, 2017 Follow @enx2marketing — September 7, 2017 lakexyde / Pixabay The popular fact-checking website Snopes is facing a serious legal battle and it has nothing to do with this its source material. Late in July, the company had put up this landing page. To sum up the situation, a vendor … Continue reading Don’t Let Your Web Development Team Hold Your Website Hostage

Do Corporate Dashboards Make Business Operations Easier?

Jonathan Furman — September 7, 2017 Follow @JonathanCFurman — September 7, 2017 Executive dashboards have become an integral part of businesses. In fact, corporate dashboards are used so commonly in companies that managers can’t imagine their lives without them. But, do they really create a significant enough impact on operations for managers to justify their … Continue reading Do Corporate Dashboards Make Business Operations Easier?

Why Businesses Stop SEO Too Soon (and May Hate Themselves Later)

Justin Herring — September 6, 2017 Follow @justincherring — September 6, 2017 Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ. These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted … Continue reading Why Businesses Stop SEO Too Soon (and May Hate Themselves Later)

Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic

Karen Repoli — September 6, 2017 Follow @karenrepoli — September 6, 2017 Free-Photos / Pixabay Are Your Blogs Optimized for Social Media? Let’s get back to something super simple. Our task right now is to make sure it’s easy to share our updated (and new) content via social media. When we talked about images, I … Continue reading Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic