From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Shawn Gold on September 7, 2017 As we move closer to 2018, many retailers will try to break … Continue reading A brief history of customer loyalty
Daily Archives: September 13, 2017
Traffic vs. Conversion Rate: What Should I Focus on First?
Kevin Page — September 7, 2017 Follow @krpage91 — September 7, 2017 We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting … Continue reading Traffic vs. Conversion Rate: What Should I Focus on First?
4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Adopting Smart Invoicing Habits as a Business Owner
Deanna Rampton — September 7, 2017 — September 7, 2017 HypnoArt / Pixabay Habits often have a negative association. But good habits, such as exercise and being grateful, are important since they can eliminate wasted time. Other benefits are helping to achieve goals, and essentially build the foundation of our lives. The same is true … Continue reading Adopting Smart Invoicing Habits as a Business Owner
10 Basic SEO Must-Dos For Your Blog
Samantha Martin — September 6, 2017 Follow @Socially_Sam — September 6, 2017 When it comes to SEO it’s by far the most complex of all the things digital marketing encompasses. It’s not just about the marketing. It’s how your blog is presented both on page and on the search engines. How your posts are shared … Continue reading 10 Basic SEO Must-Dos For Your Blog
2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence
Kristen Dunleavy — September 6, 2017 Follow @KristenWritesIt — September 6, 2017 pixel2013 / Pixabay What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become … Continue reading 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence
How to Create the Perfect Instagram Profile
Angelo Presti — September 6, 2017 — September 6, 2017 Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new … Continue reading How to Create the Perfect Instagram Profile
SEO Best Practices for Website Popups, Overlays, and Interstitials
Grant Thomas — September 6, 2017 Follow @gsthomas22 — September 6, 2017 There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a … Continue reading SEO Best Practices for Website Popups, Overlays, and Interstitials
6 Tips to Cut Straight to the Decision Maker
Maria Waida — September 6, 2017 — September 6, 2017 One of the biggest obstacles in sales is figuring out how to get past gatekeepers. We went ahead and gathered some foolproof ways to reach the decision maker of any company. Learn how to get in touch with almost anyone by using these key strategies. … Continue reading 6 Tips to Cut Straight to the Decision Maker
5 People Who Made Their First Million Using Social Media
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media