Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates
Dave Bell — September 5, 2017 — September 5, 2017 October 2016 was a critical month for Apple. The tech giant entered into the paid search market and launched Search Ads within the Apple App Store, giving developers an option to pay for advertising to help users discover their apps. Essentially, the introduction of Search … Continue reading The Guide to Optimizing Your Search Ads
Niraj Ranjan — September 5, 2017 — September 5, 2017 Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of … Continue reading 7 Mistakes That Can Kill Your Influencer Relationships
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it. Shane Murphy on September 5, 2017 Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP … Continue reading The new attribution challenge: Understanding how marketing and sales work together
John Rampton — September 5, 2017 — September 5, 2017 If you run an ecommerce site, then you’re going to need a payment gateway, there’s no way around it. If you’re a newbie to the world of payments, this may seem extremely complicated and out of you league. The truth is, payment gateways aren’t as … Continue reading What is a Payment Gateway and What is its Role in Ecommerce?
Liz Papagni — September 5, 2017 Follow @mrktgworx — September 5, 2017 Video advertising is a great way to get your buyers’ attention. Whether you release snippets of organic video on your social media accounts or spend thousands on professional video production, the important thing is, simply, that you’re marketing through video. The statistics support … Continue reading 3 Ways to Make the Most of Your Video Marketing
Danielle Hill — September 5, 2017 — September 5, 2017 vanmarciano / Pixabay A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell … Continue reading Important Decisions You Must Make While Redesigning a Website
William Harris — September 5, 2017 Follow @wmharris101 — September 5, 2017 As more and more traditional brick-and-mortar retailers continue to struggle when it comes to connecting with today’s consumer, the newer, leaner, and smaller ecommerce brands are finding success. The world of retail is vastly different than it what 20, 10, and even five … Continue reading How to Build an Ecommerce Brand That Outshines All Competition: An Actionable Guide
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
Amit Sen — September 4, 2017 Follow @amit_kumar_sen — September 4, 2017 Small businesses are the heart and soul of the entire US commerce ecosystem today. But sadly, 96% businesses fail in fewer than 10 years. Mistakes range from lack of a proper business plan, inadequate conception about target base, lack of sufficient funding and … Continue reading 7 Common Mistakes That Plague Small Businesses
