Harry Rollason — September 3, 2017 — September 3, 2017 Social maturity is more than just showing up on social, and it takes far more than canned responses and expensive software. A truly, socially mature brand offers service on all channels, providing real-time responses that actually deliver resolutions. Its agents are warm, personable, know each … Continue reading What Do Social Mature Brands Look Like?
Which AI Technologies Matter For Marketers? by Ted Shaw , Op-Ed Contributor, September 1, 2017 Artificial intelligence is the single most-hyped trend of 2017. If you’re lived through big data and digital transformation, you may be skeptical that something else will come around next year, too. I don’t think so. AI is really a bigger … Continue reading Which AI Technologies Matter For Marketers?
Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2
Robert Woo — September 2, 2017 — September 2, 2017 Remember way back when you used to work that 9-to-5 job in some corporate office? You collected your paycheck every two weeks, but there were some other perks: pizza Fridays, company swag, maybe a holiday booze cruise. These benefits that showed appreciation for your hard … Continue reading 7 Tactics to Supercharge Your Affiliates
Jessica Davis — September 1, 2017 Follow @godotmedia — September 1, 2017 Simon / Pixabay It’s every digital marketer’s desire to make the most of Facebook, but there are several barriers that stand in the way. While some marketers can’t figure out what their content is lacking, others struggle know what they want to create … Continue reading 7 Free Facebook Marketing Tools for Savvy Digital Marketers
Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines
Alex Ditty — September 1, 2017 Follow @seenmoment — September 1, 2017 Learn how these funny food reviewers build audience with video Corey and Sean first met at improv class in The Second City’s Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on … Continue reading 5 YouTube Marketing Lessons from Top Influencers
Amanda Abella — September 1, 2017 — September 1, 2017 geralt / Pixabay There is a debate in the marketing world about whether or not email marketing is on it’s way out. With the rise of social media, chat bots and and text marketing, some make the argument that email is obsolete. In my group … Continue reading Why Email Marketing Still Matters In Business
Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management