James Glover — August 31, 2017 Follow @coherentpath — August 31, 2017 Tumisu / Pixabay More than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double, according to Internet … Continue reading 3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing
By Sagi Solomon September 1st, 2017 We live in an era of robust web-development services. The availability of user friendly content management systems (CMS) such as WordPress enables business owners to create a solid online presence with little or no tech experience. This widespread access to web technology is excellent for business and the competitive … Continue reading Web Security Protects Business & SEO
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. Matt Lawson on August 31, 2017 When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with … Continue reading Your account structure might be hurting performance. Here’s why (and how to fix it)
Kent Campbell — August 31, 2017 Follow @reputationx — August 31, 2017 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading Why It Takes Six Months to Improve Search Rankings
Frank Castagnac — August 31, 2017 — August 31, 2017 According to 2015 Gallup research, 37% of workers in the United States telecommute, compared to just 9% in 1995. Having some form of remote work policy is now a common business norm, but that doesn’t mean businesses—and remote employees—are adequately prepared to handle the challenges … Continue reading 5 Reasons Time Tracking Is the Secret to Work From Home Productivity
Ana Gotter — August 31, 2017 — August 31, 2017 Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and … Continue reading The Different Facebook Ad Formats You Need to Be Using
By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017 Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels
Hassan Bawab — September 1, 2017 Follow @hassanbawab — September 1, 2017 Templune / Pixabay “Digital transformation” has become a popular buzzword – senior executives and experts are all talking about it. Some enterprises are already leveraging the benefits of digital transformation, while others struggle with incorporating the necessary changes into their business processes. Digital … Continue reading The 5 Challenges of Digital Marketing Transformation
