Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Daily Archives: September 9, 2017
The Second Best Way to Keep Readers Reading
Margit Streifeneder — September 1, 2017 — September 1, 2017 The best way is to write an irresistible headline. But you knew that already, right? A “hooky” headline, like the one above, pulls you into the article… You want to discover the second best way to keep your readers reading. Heck, you want to find … Continue reading The Second Best Way to Keep Readers Reading
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
Reviving Your Old Blog Posts (Part 4) – It’s Time to Monetize
Karen Repoli — August 30, 2017 Follow @karenrepoli — August 30, 2017 kaboompics / Pixabay Part – 1, Part – 2, Part – 3 I’m continuing my series “Reviving Your Old Blog Posts.” In this edition, we’ll be talking about how to monetize your content. Links to the previous steps are at the end of … Continue reading Reviving Your Old Blog Posts (Part 4) – It’s Time to Monetize
How to market your brand using interactive native content — Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
3 More Things to Look for in an IT Managed Services Contract
Mark Delpopolo — August 31, 2017 — August 31, 2017 bsdrouin / Pixabay If you’re looking to find a new managed service provider to handle your IT support, there are some things you should consider in any contract you currently have in place. We discussed this in an earlier blog post 3 Things to Look … Continue reading 3 More Things to Look for in an IT Managed Services Contract
How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
3 reasons I deleted your cold outreach email
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them. Andrea Lehr on August 31, 2017 I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy … Continue reading 3 reasons I deleted your cold outreach email
The Importance of Video on Social Media and Why You Might Be Missing Out
Susan Tucker — August 31, 2017 Follow @getsusanmktg — August 31, 2017 How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into … Continue reading The Importance of Video on Social Media and Why You Might Be Missing Out
Tips for Bootstrapping Your Business
Mikko Honkanen — August 31, 2017 Follow @MikkoHonkanen — August 31, 2017 snicky2290 / Pixabay The metaphor “bootstrapping” has been around for nearly 100 years. It’s the idea that you pull up your boots and use your own resources to get to where you need to be financially sound. It’s an often-used term in the … Continue reading Tips for Bootstrapping Your Business