Trisha Winter , July 27, 2017 Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate on the target buyer profile – including … Continue reading Building a Referral Partner Channel: Step 5 – How to onboard referral partners
Bonnie Harris — August 31, 2017 Follow @waxmarketing — August 31, 2017 Your employee’s strong personal brand can be a huge boon to your company . Don’t be afraid to help when it comes to your employees personal brand. Here are some benefits and ways to help them build a stronger reputation both off- and … Continue reading Why Your Employee’s Personal Brand Matters – and Ways to Help Them Build It
Mandy Edwards — August 30, 2017 Follow @memktgservices — August 30, 2017 Last week I came across an article from Farnam Street that asked the reader if they were an amateur or a professional. Well, we are all professionals, right? In the wise words of College GameDay legend Lee Corso – not so fast my … Continue reading Amateur v. Professional – Which One are You?
Zach Heller — August 30, 2017 Follow @zheller — August 30, 2017 The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today. From Quantity In the early days of email marketing, … Continue reading Email Marketing is About Quality, not Quantity
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
Elisa Gabbert — August 30, 2017 Follow @egabbert — August 30, 2017 I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps … Continue reading 10 Self-Editing Tips that Will Make You a Better Writer
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
Samantha Martin — August 30, 2017 Follow @Socially_Sam — August 30, 2017 It’s quite difficult to decide what to charge, especially when you’re first starting out. If you under charge you run the risk of being overloaded with work and not making enough profit. Overcharge and you might not get any work. If you charge … Continue reading Are You Charging Enough For Your Product Or Service?
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
By Liz Farquhar August 30th, 2017 Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which … Continue reading What Can Marketers Do About Ad-Blocking?