Rocky Walls — August 29, 2017 Follow @rockywalls — August 29, 2017 StockSnap / Pixabay In case you don’t follow super hero movies as closely as I do, Spider-Man: Homecoming is the newest installment in the world of webslinging, and it’s wonderful. (I’ll do my best to keep this about your video strategy, though.) My … Continue reading What’s Trending in Video: How Sneak Peeks Have Gotten Sneakier, and Why You Should Too
When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Garry Grant — August 28, 2017 Follow @seoinc — August 28, 2017 JuralMin / Pixabay When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease … Continue reading Adjusting Your SEO Strategy for Voice Search
Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
Trisha Winter , July 20, 2017 There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner Channel series, I’ll cover those elements and provide … Continue reading Building a Referral Partner Channel: Step 4 – How to incentivize referral partners
How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition
Sarah Rosenquist — August 29, 2017 Follow @stryvemarketing — August 29, 2017 There are a lot of different variables that go into a PPC campaign – bidding, targeting, budgeting, copy, and imagery. How do you know that what you’ve launched is the most effective way of finding and talking to your audience? You really don’t … Continue reading Crash Course: A/B Testing for Your PPC Campaign
By Thomas Kriebernegg August 29th, 2017 Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve multiple metrics for your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is … Continue reading Using Heatmaps For Conversion Optimization
