How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
Daily Archives: September 4, 2017
How to Write a Business Plan Banks Can’t Resist
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 StartupStockPhotos / Pixabay Getting a business up and running normally takes a significant amount of money. Usually, it’s more than an entrepreneur can comfortably afford by themselves. In such cases, the standard course of action is to take out a loan. Banks represent … Continue reading How to Write a Business Plan Banks Can’t Resist
How to Use a Project-Based Approach to Document Sharing in Your Business
Miranda Marquit — August 26, 2017 — August 26, 2017 Free-Photos / Pixabay One of the best ways to manage teams, especially remotely, is to use document sharing in your business. The right approach to document sharing can go a long way toward making sure your teams are on the same page, and that all … Continue reading How to Use a Project-Based Approach to Document Sharing in Your Business
How To Leverage Influencer Outreach For Higher Rankings
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a … Continue reading How To Leverage Influencer Outreach For Higher Rankings
Reviving Your Old Blog Posts (Part 3) – Update Your Content
Karen Repoli — August 26, 2017 Follow @karenrepoli — August 26, 2017 Today, I’m continuing my series about reviving your old blog posts. In the first two steps, we took a look at your stats and chose the five most popular with your audience to revive. Now, it is time to work on those posts … Continue reading Reviving Your Old Blog Posts (Part 3) – Update Your Content
6 Steps to Putting Data to Work for You in Email Marketing
Jessica Best — August 26, 2017 — August 26, 2017 A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title … Continue reading 6 Steps to Putting Data to Work for You in Email Marketing
10 Irresistible Lead Magnet Ideas To Grow Your Email List
Susanna Gebauer — August 26, 2017 Follow @dreckbaerfrau — August 26, 2017 Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building … Continue reading 10 Irresistible Lead Magnet Ideas To Grow Your Email List
List or Grid View? Why Your Blog Layout Matters
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you … Continue reading List or Grid View? Why Your Blog Layout Matters
The State of Attention Analytics – Editors Weigh In
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In