Daily Archives: September 3, 2017

8 Quick Tips on How to Run with the Big (eCommerce) Dogs and Compete with Stores Like Amazon

Nicole Blanckenberg — August 25, 2017 Follow @https://twitter.com/StoreYaCom — August 25, 2017 StockSnap / Pixabay If you’ve been asking yourself how to compete with stores like Amazon, then this is the post for you. In a market where personal service is ‘in,’ and with customers opting for the latter more often than not, small businesses … Continue reading 8 Quick Tips on How to Run with the Big (eCommerce) Dogs and Compete with Stores Like Amazon

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets

Why emotion is crucial to create brand advocates — and what you can do about it

How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017   If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it

An Email Named Desire: Millennials Want Personalized Retail Messages

An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages