Patrick Foster — August 24, 2017 — August 24, 2017 StockSnap / Pixabay It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with … Continue reading 4 Quick Social Media Hacks To Explode Your Audience Growth
Ana Gotter — August 24, 2017 — August 24, 2017 JESHOOTS / Pixabay Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s … Continue reading 6 Ways to Create Marketing Videos on a Budget
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape. Sonjoy Ganguly on August 24, 2017 The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in … Continue reading Meet today’s CMO: Multisport athlete
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing … Continue reading Why is it So Easy to Chase Bad Strategy Online?
Serenity Gibbons — August 24, 2017 — August 24, 2017 hafielally / Pixabay Learning to develop flexibility isn’t just about bending the rules as circumstances change. Being flexible can also include changing the way you run your business day-to-day when something isn’t working. Flexibility is having the awareness that life is ever changing, and adaptation … Continue reading Want To Avoid Failure? Ditch Rigidity And Develop Flexibility
Steve Hamm — August 24, 2017 Follow @maasprosrdu — August 24, 2017 TeroVesalainen / Pixabay Email marketing is a type of relationship marketing. Unfortunately, it’s often carried out in ways that fall short of this. For example, mass mailings of the same content to everyone on a list, while convenient, aren’t personal. They are generic … Continue reading Get Personal with Your Email List: 3 Personalization Tips
Measuring Influencer Marketing by Roger Wu , August 23, 2017 The rise of social media has given everyone with an Internet connection the opportunity to stand on their own soapbox and discuss their business, their pastimes, their lives, thus leading to influencer marketing, a digital form of word-of-mouth marketing. It’s been challenging to figure out … Continue reading Measuring Influencer Marketing
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
