Mary Planding — August 25, 2017 — August 25, 2017 Fotoworkshop4You / Pixabay Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners … Continue reading How Positioning Your Brand Keeps Your Business Focused and On Track
Daily Archives: September 2, 2017
How to market your brand using interactive native content — Part 3
How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3
4 Methods for Turning Blog Readers Into Paying Customers
Amanda Abella — August 24, 2017 — August 24, 2017 markusspiske / Pixabay During a recent group coaching call with my students, one of them asked how to turn blog readers into paying customers. This is an excellent question and one that merits further investigation as bloggers turn into business owners. It’s true that there … Continue reading 4 Methods for Turning Blog Readers Into Paying Customers
The Increasing Importance of SEO in App Discoverability
Megan Ritter — August 24, 2017 Follow @megmarieritter — August 24, 2017 geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to … Continue reading The Increasing Importance of SEO in App Discoverability
Has Live Streaming TV Come to Replace Cable TV for Good?
Muhammad Rafiq — August 24, 2017 Follow @tahir_raf — August 24, 2017 The growing popularity of live streaming TV among movie lovers and other stakeholders has led to the debate: has live streaming become a formidable replacement for cable TV? An unbiased stance about the potential of live streaming to serve as a worthy replacement … Continue reading Has Live Streaming TV Come to Replace Cable TV for Good?
Search Marketers Not Ready For Mobile-First Indexing
Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. Tom Mucklow on August 24, 2017 Did you hear the story about the dog biscuits that spent a month and nearly 2,500 miles bouncing around … Continue reading Retailers: The high cost of holiday packages going undelivered
Is Amazon Vendor Express Right For You? (Answers)
John Lincoln — August 24, 2017 Follow @johnelincoln — August 24, 2017 Amazon is the undisputed king of the online marketplace. And it’s no surprise most sellers have taken notice. But when making the decision to sell on Amazon, vendors must do their homework to find out which of Amazon’s selling options is right for … Continue reading Is Amazon Vendor Express Right For You? (Answers)
5 steps to grow your app user base, lifted from the Uber playbook
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. Stefan Benndorf on August 24, 2017 In the early days of Uber, and even still today, there was criticism about the seemingly obscene valuation of the company. But you know what? … Continue reading 5 steps to grow your app user base, lifted from the Uber playbook
How to Center Your Business Goals and Finish the Year Strong
Kaitlyn Hammond — August 24, 2017 — August 24, 2017 TeroVesalainen / Pixabay A large portion of us set both personal and professional New Year’s resolutions; however, 80% give up on those resolutions after just one month, according to a source. With only four months remaining in 2017, this is the time to revisit your … Continue reading How to Center Your Business Goals and Finish the Year Strong