James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
Karen Repoli — August 16, 2017 Follow @karenrepoli — August 16, 2017 Wokandapix / Pixabay If you’ve been blogging awhile you have a significant catalog of posts. They may still get a bit of traffic and there’s a lot of good information hidden in those posts. So why let them languish away in some dark … Continue reading Reviving Your Old Blog Posts
Hana LaRock — August 16, 2017 — August 16, 2017 Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what needs improvement. But, what if the only thing you needed to really improve on was the thing causing the problem? … Continue reading Is Your Email Marketing Becoming Too Robotic?
Rachel Hand — August 16, 2017 Follow @GroMarketingLtd — August 16, 2017 markusspiske / Pixabay I’m sure it feels like you have only just had your website updated, but as 2013 fades into a distant memory you realize it’s actually been 4 years. That’s four years since the world was addicted to playing candy crush, … Continue reading Time for a Redesign?
Paul Keijzer — August 16, 2017 Follow @Paul_Keijzer — August 16, 2017 cdu445 / Pixabay The year 2016 saw organizations truly embrace and accept the full potential of HR technology. They couldn’t avoid it any longer as it was deeply impacting their employer brand. That played a vital role in shaping HR in 2017. This … Continue reading 4 Unavoidable HR Trends Shaping 2017
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf
BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Thomas Stern on August 16, 2017 Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently … Continue reading Nailing down ads for the holiday season
Nathan Ive — August 16, 2017 — August 16, 2017 CFOs today face several ever-evolving challenges. Digital disruption continues to change the way business gets done everywhere from self-driving cars to closing the books. Additionally, businesses embracing hybrid business models that are bridging the internet-brick and mortar gap need to experiment and innovate without spending … Continue reading Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
Kayla Kozan — August 16, 2017 Follow @kaylakozan — August 16, 2017 Industry predictions that single-vendor HRM systems were going to be the norm have failed to materialize. As Lever’s Leela Srinivasan notes, “No one player is best-of-breed at everything” and this has created an ATS tech space that’s much more integrative. Today, it’s much … Continue reading 5 Best Recruiting Software Add-ons For Your ATS
