The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. Michael King on August 17, 2017 The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise … Continue reading How to get developers to implement SEO recommendations
Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
Ivan Ivanov — August 17, 2017 — August 17, 2017 We are living in a world dominated by search engines. With 95% of the search traffic going through Google, Alphabet is constantly updating and changing its algorithms to ensure the best user experience. Google’s vision is for one to be able to find the information … Continue reading Do I Need To Optimize My Instagram Business Profile For SEO?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017 It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely?
By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences
Melanie Green — August 17, 2017 — August 17, 2017 Tumisu / Pixabay It can be tempting to try to recruit new employees yourself through online job listing websites or choosing the least expensive recruitment company that you can find. However, this tactic can often backfire, leading to more lost productivity and frustration than if … Continue reading Why You Get What You Pay for in Recruitment
Jason Davis — August 17, 2017 Follow @weareelement502 — August 17, 2017 We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this … Continue reading Online Ad Creation
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
Miranda Marquit — August 16, 2017 — August 16, 2017 Pexels / Pixabay Many of us don’t like spending money, even if it is for the business. It can be especially hard to get excited about spending money when you are bootstrapping your business. However, every startup needs to spend money on a few things. … Continue reading 5 Things Your Startup Needs to Spend Money On
Paul Chaney — August 17, 2017 Follow @pchaney — August 17, 2017 Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your products and services. Employ it as part of an overall digital marketing strategy. With PPC, you only … Continue reading Your Step-by-Step Guide to PPC Advertising