Karen Cordaway — August 11, 2017 — August 11, 2017 Felix_Broennimann / Pixabay Freelance work is not easy, sometimes you have to reward yourself. I’m not sure what your day is like, but I get pulled in many different directions. As a parent of two kids, though I have flexibility and can make my own … Continue reading How to Stay Sane and Reward Yourself as a Freelancer
Brent Pohlman — August 11, 2017 Follow @brentpohlman — August 11, 2017 This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the … Continue reading Who Should Come First – Customers or Employees?
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future. Justin Freid on August 11, 2017 With buzzwords like AI and machine learning being thrown around more than a football at training … Continue reading Natural language processing 101
Jessica Collins — August 11, 2017 — August 11, 2017 jeonsango / Pixabay Data and analytics are the next big thing in HR, but do you really know how to implement your findings in meaningful ways? When we spoke with people analytics thought leader Lisa Donchak of the Wharton School, she explained, “Even 15-20 years … Continue reading How to Use People Analytics and Recognition to Strengthen Culture
Greetje den Holder — August 11, 2017 Follow @GdenHolder — August 11, 2017 In April, I wrote a blog about product demonstration videos made by users called ‘The How and Why of Successful User Product Demonstrations’. Indeed, there are quite a few reasons why you would want to show user product demonstrations on your website … Continue reading 3 Reasons Why NOT to Use User Product Demonstrations
Steve Hamm — August 11, 2017 Follow @maasprosrdu — August 11, 2017 tswedensky / Pixabay Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially. More leads = more ROI To help you out with that, we’ve … Continue reading 8 Quick Tips to Optimize Your Landing Page
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
By Vikas Agrawal August 11th, 2017 Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying bills to doing groceries by voice command. With the inclusion … Continue reading Amazon Alexa SEO: Getting Your Product As The Default Buy For Echo
