Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
Victor Ijidola — August 11, 2017 — August 11, 2017 You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and … Continue reading 9 Ways to Supercharge Your Email Click-Through Rates
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns
Nicole Blanckenberg — August 11, 2017 Follow @https://twitter.com/StoreYaCom — August 11, 2017 777546 / Pixabay Refund: one of those dreaded words eCommerce store owners don’t want to hear. But when you’re running an online store, customer disputes are, unfortunately, part of the game. And therefore have an intricate part to play in after-sale service, which … Continue reading The Right Way to Handle Refunds
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Larisa Bedgood — August 11, 2017 Follow @www.twitter.com/V12Data — August 11, 2017 Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention. Research predicts that 225.3 billion emails will be sent every day this year – which is … Continue reading Email Marketing Benchmarks, Trends and Statistics
Michal Wagner — August 11, 2017 — August 11, 2017 Raising money for you SaaS product is a minefield. Regardless of whether you are crowdsourcing, at the seed stage or beyond, it is imperative that you have a defined strategy for your product. Who is your target audience? What is your USP? Why should they … Continue reading 5 Things to Consider When Trying to Raise Money For Your SaaS Product
Brian Basilico — August 11, 2017 Follow @bbasilico — August 11, 2017 FirmBee / Pixabay What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or … Continue reading What Business Are You Really In? This May Surprise You?
John Hodge — August 11, 2017 Follow @johnahodge — August 11, 2017 70154 / Pixabay I help a lot of small business owners set up their websites with lead intelligence and in most cases, this is the first time they’re able to see actual details of their visitors. Up until this point, they were … Continue reading The 2 Most Common SMB Marketing Blunders and How to Solve Them
Jonathan English — August 11, 2017 — August 11, 2017 Welcome to our Video Basics series, where we teach you the foundations of doing better marketing with video. This video covers the three steps to creating a distribution plan to make sure your target audience watch your videos. Video Transcript An incredible video is one … Continue reading How to Reach Your Audience With Video