Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps
Anand Srinivasan — August 4, 2017 Follow @anand_sriniv — August 4, 2017 There comes a time in the life of every entrepreneur when your business is no longer enjoyable. If you are a serial entrepreneur, growing businesses only to sell them for profit is a way of life. No matter what your reason is, selling … Continue reading The 4 Point Guide to Selling Your Business
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
James Glover — August 3, 2017 Follow @coherentpath — August 3, 2017 sweetlouise / Pixabay “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current … Continue reading 3 Tips for Creating a Better Customer
Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!
Laura Cole — August 3, 2017 — August 3, 2017 For any small business to compete the modern age, it must have an agile and integrated marketing strategy that is accessible across multiple channels. Not only this, but every ambitious SME must also develop techniques that actively generate traffic and convert leads, with 65% of … Continue reading 5 Effective Marketing Tips for Your Small Business
Burke Turner — August 3, 2017 Follow @weareatmosphere — August 3, 2017 kaboompics / Pixabay Back in the day, consultant and writer Marc Prensky coined the terms ‘digital natives’ and ‘digital immigrants’ to describe generational differences in the workplace. Actually, it was 2001… And whether or not you think that’s `back in the day’ depends … Continue reading Digital Natives or Digital Immigrants? 3 Tactics to Manage Multigenerational Digital Transformation
Randy Milanovic — August 3, 2017 Follow @kayak360 — August 3, 2017 As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying … Continue reading 4 Simple Questions for Managing Change in your Office
