Brooke B. Sellas — July 25, 2017 Follow @madSMscientist — July 25, 2017 Deleting negative reviews is something we talk about so often with our clients at B Squared Media, that we actually created client education materials around the subject. Knowing that review counts and scores are factored into Google’s local search ranking, what do … Continue reading Here’s The Skinny On Deleting Negative Reviews
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Chuck Moran on July 25, 2017 Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function … Continue reading Navigating the programmatic turn in content distribution
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
Bill Reynolds — July 25, 2017 — July 25, 2017 377053 / Pixabay We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific … Continue reading Google Search Tricks
Angela Murphy — July 25, 2017 — July 25, 2017 Last week, a poignant reminder of the importance of paid time off (and its lack of use) went viral. Madalyn Parker, a Michigan-based web developer, emailed her team to candidly tell them she’d be taking a few mental health days. Her boss was not only … Continue reading Time Off, Pays Off: The Science Backing Vacation Days
Ryan Malone — July 24, 2017 Follow @RyanMalone — July 24, 2017 MSA-90 / Pixabay There are an infinite number of ways to test your landing pages, but where should you start? Especially if this is your first A/B test, what should you prioritize, and how do you know it’s working? A/B testing your landing … Continue reading How to Effectively A/B Test Your Landing Pages
Bob Hutchins — July 25, 2017 Follow @Bobhutchins — July 25, 2017 We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account for 74% of all web traffic in 2017. 500 million people are watching Facebook videos every day (and 85% of Facebook video is … Continue reading 10 Types of ‘Explainer Videos’ You Should Use [Infographic]
Danielle Winski — July 24, 2017 Follow @DwinskiPR — July 24, 2017 Snufkin / Pixabay Blogging is one of the most cost effective and efficient marketing tools available for business owners and entrepreneurs. In order to use the channel as a way to communicate with your audience and drive traffic to your website, you need … Continue reading Blogging Do’s and Don’ts You Need to Know Now!
Amanda Clark — July 24, 2017 Follow @GrammarChicInc — July 24, 2017 geralt / Pixabay Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. … Continue reading 3 Ways to Send Marketing Emails That Get Results
Mike Mallazzo — July 24, 2017 — July 24, 2017 ar130405 / Pixabay How boosting performance onsite delivers exponential returns at the top of the funnel. Much like Ray Kroc brilliantly comprehended decades ago, marketers today are slowly realizing that we are all in the real estate business. The only difference is while Kroc’s currency … Continue reading The Economics of eCommerce Conversion Optimization
