Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
Carol Stephen — July 20, 2017 Follow @Carol_Stephen — July 20, 2017 Why Social Media Does Not Correspond to Exponential Growth Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two … Continue reading Why Social Media Does Not Correspond to Exponential Growth
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content. Blaise Lucey on July 20, 2017 When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be … Continue reading 25 promotion tactics to ensure people actually see your content
3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers by Jim Blackie , Columnist, July 19, 2017 Think that salespeople are immune to disruption? Think again. Nearly every industry has undergone a major digital transformation, and it has impacted nearly every function in today’s business structure. Businesses have had to innovate every aspect … Continue reading 3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers
Roman Kniahynyckyj — July 20, 2017 Follow @kniahynyckyj — July 20, 2017 Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing … Continue reading Stop Overlooking Videos as a Top Marketing Tool
Ana Gotter — July 20, 2017 — July 20, 2017 coffeebeanworks / Pixabay You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video … Continue reading 39 Video Marketing Statistics You Need to Know
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers. Rohit Gupta on July 20, 2017 News of a major retailer shaking up its organizational structure isn’t usually considered news. But … Continue reading Why data is at the center of leadership shakeups in retail
AJ Agrawal — July 20, 2017 Follow @ajalumnify — July 20, 2017 As part of an increasingly globalized world, companies are taking advantage of robust communications networks to gain an advantage over their competition. According to a report by the New York Times, 43% of employed Americans spent at least some time working remotely in … Continue reading 8 Tips For Building A Remote Team
