Brooke B. Sellas — August 23, 2017 Follow @madSMscientist — August 23, 2017 Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of … Continue reading Increase Your Profits With This Customer Retention Strategy
Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Jeanette Nyden — August 23, 2017 Follow @JeanetteNyden — August 23, 2017 Alexsander-777 / Pixabay Did you know that 57% of employees who say that they are looking for a new job are doing so because they think they could earn more money at another company? Salary.com conducted a random survey and reported that more … Continue reading 5 Easy Steps to Guide Employees in Negotiating Promotions and Raises
Paul Keijzer — August 23, 2017 Follow @Paul_Keijzer — August 23, 2017 InspiredImages / Pixabay Like any good leader knows, improving and enhancing your company’s overall performance is directly linked to how engaged your talent is. To truly engage them you’ll need higher emotional and rational commitment from them and align them to the company’s … Continue reading 5 Simple Ways Your Leadership Can Improve Employee Engagement
Debbie Harris — August 23, 2017 Follow @DebbieLeeHarris — August 23, 2017 Pexels / Pixabay Email is so important to increase revenue. Email is very important for increasing revenue and, in turn, return on investment. Whichever email service provider you use, it is so important that you incorporate email marketing into your overall marketing. As … Continue reading How’s Your Email Marketing?
Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Samantha Martin — August 23, 2017 Follow @Socially_Sam — August 23, 2017 One of the reasons I decided that having a “real job” just wasn’t for me was my hatred of going to, and sitting in an office all day. I also just didn’t like the whole office politics and having to be there at … Continue reading How To Work From Home
Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?
Sahail Ashraf — August 23, 2017 Follow @BizGrowInsights — August 23, 2017 If there is one thing that all brands (apart from the superstar brands of this world) all suffer with online, it’s follower problems on Instagram. Perhaps the one platform that is hardest to crack, Instagram has developed a reputation. A brand with a … Continue reading 6 Steps To Win Massive Follower Numbers For Your Instagram Business Profile