Bill Achola — July 13, 2017 Follow @billachola — July 13, 2017 mmdexe / Pixabay When you hear about getting featured on CNN, you’d probably think it’s a big deal. After all, it’s one of the most renowned television news channels not only in the United States, but also throughout the world. Based on that … Continue reading Why Startups Should Aim to Get Featured on CNN
Daily Archives: July 25, 2017
How Does Your ATS Impact the Candidate Experience?
Kevin O’Brien — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Less than a decade ago, the staffing industry was desperately hunting down prospective clients that hadn’t succumbed to a hiring freeze in the face of the Great Recession. The aftermath of those years saw increased focus on client engagement, with staffing firms … Continue reading How Does Your ATS Impact the Candidate Experience?
The 5 Most Important Things to Include in Your Website Redesign
Greg Cawood — July 13, 2017 Follow @iqnection — July 13, 2017 vanmarciano / Pixabay Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components. 1. Responsive Design Regular readers of … Continue reading The 5 Most Important Things to Include in Your Website Redesign
How to Use Video Marketing on Each Social Media Platform
Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform
Personas & SEO: What You Need to Know [Infographic]
John Lincoln — July 25, 2017 Follow @johnelincoln — July 25, 2017 It’s too often the case that SEOs ignore market segmentation. Instead, they opt to reach people based on keyword interests. In this article, we’ll go over the concept of personas and explain how they’re an important part of your SEO strategy. Although that … Continue reading Personas & SEO: What You Need to Know [Infographic]
Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers
Why Your LinkedIn Profile Is More Important Than Résumé
Personal Branding Blog — July 13, 2017 — July 13, 2017 Yes, your LinkedIn profile is more important than your resume! Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open … Continue reading Why Your LinkedIn Profile Is More Important Than Résumé
The Anatomy of a Website & SEO Audit
Paul Morris — July 13, 2017 Follow @SuperbDigital — July 13, 2017 Mention the word ‘audit’ to most business people and you’re likely to be met with grimace and words like ‘inconvenience’, ‘time-consuming’ or even ‘unnecessary’. This is because an audit is usually something imposed on a company to satisfy a third party – such … Continue reading The Anatomy of a Website & SEO Audit
How to Make Variable Pricing Work for Your Business
Zach Heller — July 25, 2017 Follow @zheller — July 25, 2017 Pricing is one of the most under-discussed, under-utilized tools in marketing. Though it is one of the Four Ps we all learn about in Marketing 101, we too often take for granted that the price is the price and there’s nothing we can … Continue reading How to Make Variable Pricing Work for Your Business
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
In May, the top spot from Clash of Clans generated more than 87 million views. Amy Gesenhues on July 13, 2017 YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only generating a total of 16.8 million views. The No. 1 … Continue reading YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views