Roman Kniahynyckyj — July 12, 2017 Follow @kniahynyckyj — July 12, 2017 With 6,000 tweets sent every second, Twitter is one highly competitive playing field. If you even want a fighting chance of having your tweets actually read, it’s essential to avoid bad habits that tend to have the opposite effect. Your tweets are all … Continue reading Why No One Likes (or Reads) Your Tweets
Daily Archives: July 23, 2017
Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
6 Things Business Owners Need to Understand About Social Media Marketing
Laura Donovan — July 11, 2017 Follow @thewordpro — July 11, 2017 Snufkin / Pixabay Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a … Continue reading 6 Things Business Owners Need to Understand About Social Media Marketing
CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
Why You Should Create a Landing Page for Your Blog’s Homepage
Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
The Ultimate Guide to Micro-Influencers [Infographic]
Shane Barker — July 11, 2017 Follow @shane_barker — July 11, 2017 Social media marketers are gradually shifting their attention from big influencers to micro influencers, who have much less followers. The basic idea behind this trend is to make use of the qualitative aspect of influencer marketing. Consumers are more likely to believe the … Continue reading The Ultimate Guide to Micro-Influencers [Infographic]
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017 Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]
4 Ways to Make Your New Business Look Legitimate
Julie Chomiak — July 11, 2017 — July 11, 2017 Ana_J / Pixabay New businesses have a lot on their plate; from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to … Continue reading 4 Ways to Make Your New Business Look Legitimate
How These Popular Brands Use Images To Boost Their Twitter Engagement
Ivan Ivanov — July 11, 2017 — July 11, 2017 The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the … Continue reading How These Popular Brands Use Images To Boost Their Twitter Engagement