Sylvania Tse — July 11, 2017 — July 11, 2017 Mediamodifier / Pixabay With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing … Continue reading B2B Marketers Can’t Afford to Ignore Facebook
Daily Archives: July 22, 2017
Email Lists: Why Organic Lists Are Better Than Purchased Lists
Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists
New Facebook Features for Small Business Marketing
Jo Lynn Deal — July 10, 2017 Follow @jolynndeal — July 10, 2017 Are you using a Facebook business page to create awareness and generate leads for your small business? Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are … Continue reading New Facebook Features for Small Business Marketing
Lessons from Japanese Business Culture
Susie Plascencia — July 10, 2017 Follow @SusiePlascencia — July 10, 2017 Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. … Continue reading Lessons from Japanese Business Culture
8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Why (and How) You Should Use Twitter for Employer Branding
James Burbank — July 10, 2017 — July 10, 2017 Photo-Mix / Pixabay It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell … Continue reading Why (and How) You Should Use Twitter for Employer Branding
Harnessing Quality Over Quantity on Your Resume
Amanda Clark — July 10, 2017 Follow @GrammarChicInc — July 10, 2017 AlexanderStein / Pixabay One mistake that job seekers often make on their resumes is trying to cram in as much information as they can. They list every task they were responsible for or project they were even remotely involved in. While this can … Continue reading Harnessing Quality Over Quantity on Your Resume
Enjoy Guaranteed Success with These 7 Facebook Remarketing Tips
Nicole Blanckenberg — July 8, 2017 Follow @https://twitter.com/StoreYaCom — July 8, 2017 If you are not running remarketing campaigns, you are missing out on a shit ton of possible sales. Yes, I said it, a shit ton! Boatloads. Heaps! So why is remarketing Facebook campaigns so important to bring in those conversions? Because these campaigns … Continue reading Enjoy Guaranteed Success with These 7 Facebook Remarketing Tips
FAQ Page Benefits and Best Practices
Debra Murphy — July 7, 2017 Follow @MasterfulMktg — July 7, 2017 It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a … Continue reading FAQ Page Benefits and Best Practices
Managing Expectations: Are You Headed for Disaster?
Jacob Baadsgaard — July 10, 2017 Follow @jakebaadsgaard — July 10, 2017 ElisaRiva / Pixabay Ever feel like you’re on one of those runaway trains in the movies? The bad guy has disabled the brakes and the train just seems to hurtle faster and faster towards impending doom? Whether you’re a business owner or minimum-wage … Continue reading Managing Expectations: Are You Headed for Disaster?