Daily Archives: July 17, 2017

5 Things to Consider When Starting an Ecommerce Business

Laura Cole — July 3, 2017 — July 3, 2017 While there is no doubt that eCommerce represents a true growth industry, there remains a surprising unwillingness among small business owners to embrace this. While eCommerce is growing at a rate of around 23% year-on-year, for example, 46% of independent entrepreneurs in the U.S. do … Continue reading 5 Things to Consider When Starting an Ecommerce Business →

Essential eCommerce SEO Strategies To Boost Sales

eCommerce SEO

Navneet Kaushal — July 3, 2017 Follow @navneetkaushal — July 3, 2017 Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. I read somewhere that there are about an estimated … Continue reading Essential eCommerce SEO Strategies To Boost Sales →

How video ad quality affects campaign performance on Facebook

Facebook Marketing

How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook. Aden Andrus on July 3, 2017 These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great … Continue reading How video ad quality affects campaign performance on Facebook →

4 Compelling Stats That Prove Email Marketing Is Alive

Email Marketing

Marco Mijatovic — July 3, 2017 — July 3, 2017 Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive … Continue reading 4 Compelling Stats That Prove Email Marketing Is Alive →

How and Why You Need to Recognize Your Executives

Corporate Culture

Jessica Collins — July 3, 2017 — July 3, 2017 Most employee recognition programs position senior leaders as champions or role models, not candidates for feedback. In fact, everyone can improve in some way; everyone’s drive wavers sometimes, and money is not always the best motivator. For leaders with greater influence, continuous personal improvement and … Continue reading How and Why You Need to Recognize Your Executives →

Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]

Augmented Reality

Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic] →

Successful Landing Page Do’s and Don’ts

Website Landing Pages

Roman Kniahynyckyj — July 3, 2017 Follow @kniahynyckyj — July 3, 2017 Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a … Continue reading Successful Landing Page Do’s and Don’ts →

How to Remain Steady and Move Forward

Business Development

Personal Branding Blog — July 3, 2017 — July 3, 2017 Most people new to business are unaware of the steps to keep business and career on track. Adding to the problem is a complete lack of understanding as to the importance of the steps listed below as they apply to achieving success. Standing still … Continue reading How to Remain Steady and Move Forward →

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Conversion Optimization

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. Brendan McGonigle on July 3, 2017 Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX … Continue reading A winning process yields winning results: Conversion optimization tips from SMX Advanced →

Google Warns (Yet Again!) About Article Creation and Link Building

SEO Link Building

Judy Caroll — July 3, 2017 Follow @JudyCaroll1 — July 3, 2017 A modern business can never survive without applying the most effective strategies to generate high-quality leads. One of these tools that any business marketing executive can never live without is link-building. Indeed, you can never doubt the many benefits that link building … Continue reading Google Warns (Yet Again!) About Article Creation and Link Building →