Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
Meredith Crawford — June 30, 2017 Follow @MeredithCrawfo — June 30, 2017 geralt / Pixabay Digital transformation: more and more businesses are throwing this term around and an increasing amount are talking about its pitfalls. Notable contributors to the Harvard Business Review like Stefan H. Thomke and Markus Hammer have even gone so far as … Continue reading You Can Lead a Horse to Digital Transformation but You Can’t Make Them Digitally Transform
Jake Jeffries — June 30, 2017 Follow @TextMarketerLtd— June 30, 2017 With a lot of transactions these days taking place via a website and without personal interaction, it can be very hard to build up customer relationships. The days of the old business saying, “People buy from people” might well be on it’s way out. … Continue reading How to Make the Perfect Customer Journey
Jason Quintal — June 30, 2017 — June 30, 2017 Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms … Continue reading A Beginner’s Guide to Social Media Paid Advertising: Part 1
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Emil Kristensen — June 30, 2017 Follow @Emilgkristensen — June 30, 2017 You’re probably familiar with popups. You might even be using them already. And if you’re not? You’re missing out on a TON of sales opportunities. In fact, when following best practices, it’s not uncommon to increase your conversion rate by as much as … Continue reading 7 Examples of E-Commerce Popups Done Right
Cheryl Strauss Einhorn — June 30, 2017 Follow @CherylEinhorn— June 30, 2017 The Electoral College was originally established to make sure that there was a group of citizens who could make better informed decisions than the masses, in part because at the time of our nation’s founding many Americans were illiterate and ill-informed about politics. … Continue reading Is Facebook The Electoral College of Social Media?
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted ‘position zero.’ Brian Ussery on June 30, 2017 Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a … Continue reading Featured snippets: Optimization tips & how to ID candidate snippets
