Daily Archives: July 10, 2017

How to Use Gamification to Recruit Talented College Grads

Karen Dikson — June 26, 2017 Follow @KarenDikson— June 26, 2017 Gamification is a pretty popular word nowadays. Lots of people use it, but actually few understand how gamified strategies could be beneficial to many business areas. Yet, you must understand that gamification exists for a long time, and it has been applied and it … Continue reading How to Use Gamification to Recruit Talented College Grads →

Technology and People Strategy

Strategy

Burke Turner — June 26, 2017 Follow @weareatmosphere— June 26, 2017 Are there any holes in your people strategy? In today’s knowledge economy, where business relies on enabling talent to thrive, your people strategy must have the agenda of unlocking talent to deliver sustainable corporate growth. It’s about providing the right set of tools to … Continue reading Technology and People Strategy →

Brand Identity in Drop Shipping Business: Store Naming

Identity

Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming →

Four ways brands can boost retail channel sales through content

Content Strategy

In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017 Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content →

The 5 Hidden Secrets To Business Success

Business Skills

Brian Basilico — June 26, 2017 Follow @bbasilico — June 26, 2017 Secrets? Let me ask you a question. Are you satisfied with your business? Do you feel that you’re achieving as much as you possibly can? Are you making as much money as you want to? Do you know what that number is? I … Continue reading The 5 Hidden Secrets To Business Success →

Is retargeting dying?

Marketing Guide

Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Barry Levine on June 26, 2017 Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively … Continue reading Is retargeting dying? →

SMX Advanced session: Mobile-First For The Advanced SEO

SEO Trends

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop. Greg Gifford on June 26, 2017 SMX Advanced was amazing this year, and when they asked me to write up a session, … Continue reading SMX Advanced session: Mobile-First For The Advanced SEO →

How to Make your Retail Store Stand Out From the Masses

Retail Marketing

Kaitlyn Hammond — June 26, 2017 — June 26, 2017 If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and … Continue reading How to Make your Retail Store Stand Out From the Masses →

Are Your Leaders Human?

Leadership Lessons

JoAnn Corley — June 26, 2017 Follow @joann corley — June 26, 2017 Silly question right?…read on… whitesession / Pixabay I and my strategic partners have been completely immersed over the past several years helping clients improve their bottom line. We’ve successfully helped the companies we’ve served realize millions of dollars, buried under ineffective leadership. … Continue reading Are Your Leaders Human? →