Daily Archives: July 7, 2017

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites

Chatbots

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites →

Early performance results from Google’s update to close variants

Marketing Guide

What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017   Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants →

Getting Feedback Wrong

Feedback Management

Dave Brock — June 23, 2017 Follow @davidabrock— June 23, 2017 We know feedback is important to our own personal development. It’s how we learn and grow, it’s how we improve. All high performers (or aspiring high performers) are constantly looking for feedback. Our people need feedback as well. But too often we get feedback … Continue reading Getting Feedback Wrong →

5 must-do technical SEO audit items in 2017

SEO Audit

Aleyda Solis on June 23, 2017   In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers. As a result, a number of technical … Continue reading 5 must-do technical SEO audit items in 2017 →

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