Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
By Richa Pathak June 22nd, 2017 These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like A/B/C testing. You can select one of the following options … Continue reading Facebook Features To Boost Your ROI
Debbie Qaqish — June 22, 2017 — June 22, 2017 qimono / Pixabay “If you want something new, you have to stop doing something old.” — Peter Drucker Today’s CMO is charged with being a transformational leader- whether they’re ready or not. From stewarding the firm through a total digital transformation to evolving marketing from … Continue reading Transformational Leadership and the CMO: The Defining Role
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Ecommerce Leaving Billions Of Dollars Unclaimed by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2017 Qubit on Wednesday released results from a study analyzing more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques. The company categorized 29 different … Continue reading Ecommerce Leaving Billions Of Dollars Unclaimed
Julie Chomiak — June 22, 2017 — June 22, 2017 Tuan86 / Pixabay Starting and running a small business is no small feat. Small business owners are constantly juggling priorities and often work late into the night to get to everything done (like payroll and marketing). While it is exciting and challenging at the onset, … Continue reading 6 Productivity Tips Every Small Business Owner Needs to Know
Harry Rollason — June 22, 2017 — June 22, 2017 metsi / Pixabay Customer service agents are the superheroes of the business world: when they save the day, it goes without thanks but when they perform poorly, they’re blamed like Batman. If that blame occurs on social media, it occasionally goes viral costing the company … Continue reading The 3 Ways Social Care Saves Money
Jeff Bullas — June 22, 2017 — June 22, 2017 PublicDomainPictures / Pixabay I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream realized. Most were sure this was “the” day. But they all left disappointed. Back to reality. … Continue reading This One Trait Is the Secret To Success
Dave Brock — June 21, 2017 Follow @davidabrock — June 21, 2017 KristopherK / Pixabay Many people focus on coaching to their people’s strengths. The argument is that it’s far easier to get people to improve the things they are good at then to focus on reducing their weaknesses. To some degree, I get the … Continue reading Should We Be Coaching Only To Our People’s Strengths?
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
