It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Ben Mulholland — June 21, 2017 — June 21, 2017 Apple is well-known for being innovative and immensely successful, to the point where the company is worth $ 750 billion (and counting). However, without a healthy dose of workflow analysis they would’ve crumbled under their own business model back in the late 1980s. “We could … Continue reading Workflow Analysis: Apple’s Secret Ingredient to Success
Murray Newlands — June 21, 2017 Follow @murraynewlands— June 21, 2017 All the craze surrounding chatbots have made them one of the hottest topics of conversation, at least in the marketing world. Not only are they powered by incredibly innovative technology, but they also have the power to redefine the way you communicate and interact … Continue reading Top 10 User Experience Practices To Consider When Building Your Chatbot
Christopher Jan Benitez — June 21, 2017 Follow @christopherjanb — June 21, 2017 OvidiuTepes / Pixabay For small businesses and bloggers alike, building an email list is crucial for monetization and brand growth. But it’s not always as simple as what countless online guides depict them to be. According to a 2016 benchmark compilation, the … Continue reading 7 Tools that are Guaranteed to Grow Your Email List
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you
Jason Whitehead — June 21, 2017 — June 21, 2017 ?Who wouldn’t like to secure 20 years’ worth of renewals with each of their customers? Well, this is doable and, in fact, if you sell on a subscription basis, this should be your goal from the very beginning. But how do you get there? Ask … Continue reading User Adoption & The 20-Year Renewal
Personal Branding Blog — June 21, 2017 — June 21, 2017 Facebook groups have been a long-standing place where people meet, which is good news for brands. Pages have seen a decline in reach since the latest algorithm changes, but still remain a place for promoting your brand with the use of advertising. By engaging … Continue reading How Interacting in Professional Groups Can Help Your Brand Grow
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
Luana Spinetti — June 21, 2017 Follow @LuanaTF — June 21, 2017 You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in … Continue reading How to Grow an Audience on Instagram In 4 Weeks
Jeanette Nyden — June 21, 2017 Follow @JeanetteNyden — June 21, 2017 andreabreq / Pixabay Some outsourcing contracts actually ensure poor performance. It’s true! Service levels are too high, penalties drive over-performance in one area at the expense of others, and governance structures look pretty on paper but create zero accountability. Couple these problems with … Continue reading If It’s Broken, Fix It: 3 Simple Solutions
