Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how. Justin Dunham on June 21, 2017 Marketing has changed. It used to be that we wrote ads, built brands, ran events and published content. But digital marketing is so much more. … Continue reading The new marketing mandate: Learn fast
By Gennaro Cuofano June 21st, 2017 When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, … Continue reading How To Get Your Featured Snippet
Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy
Sarah Hecker — June 21, 2017 — June 21, 2017 While video certainly isn’t a new concept in marketing, it is a practice that has evolved over the years, so much so that it can hardly be considered the same practice it was in 1941 when the first television ad aired. With the explosion of … Continue reading 5 Innovative Examples of Video on Your B2B Website
Andrew Gazdecki — June 21, 2017 Follow @biznessapps — June 21, 2017 Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new product when learning … Continue reading 5 Ways to Generate Word-Of-Mouth as a Small Business
Dan Shewan — June 21, 2017 — June 21, 2017 If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working … Continue reading 7 Things Nobody Tells You About Working Remotely
Evans Walsh — June 21, 2017 — June 21, 2017 Templune / Pixabay Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before … Continue reading SEO Checklist for Launching a New Website
Kuldeep Bisht — June 20, 2017 — June 20, 2017 geralt / Pixabay SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it is to get SEO right for your business! What’s puzzling, however, is that there are so … Continue reading 11 SEO Myths You Need To Stop Believing Today
Kent Campbell — June 20, 2017 Follow @reputationx — June 20, 2017 All of us in the modern world, from individuals to businesses to public organizations, have two identities: the one that exists in real life, and the one that lives online. Your online reputation can be fickle, plummeting overnight faster than a dissatisfied customer … Continue reading 8 Reputation Statistics That Affect How You’re Seen Online
Proof Search Mirrors Consumer Demand by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2017 Automotive features such as cameras, alerts and sensors, and driver assistants that trend in search results are easy to spot in Google and Bing and can give manufacturers insight into the services consumers want most. Internet searches related to car … Continue reading Proof Search Mirrors Consumer Demand
