Joe Phelan — June 20, 2017 — June 20, 2017 Fake news isn’t going away. We’re bombarded with the spurious and counterfeit on a daily basis, and this has made being regarded a reliable source of information tough to achieve. It also makes it an opportunity to stand out as a thought leader. For brands … Continue reading Leveraging Trust In An Era of Untruths
Daily Archives: July 2, 2017
The Future is Online Video, and Here are the Stats to Prove It [Infographic]
Zac Johnson — June 18, 2017 Follow @zacjohnson— June 18, 2017 We all know that online video and mobile usage is surging at levels we’ve never seen before. While there are more than a billion active websites and blogs on the internet today, in the coming months and years, online video is going to continue … Continue reading The Future is Online Video, and Here are the Stats to Prove It [Infographic]
Question: Will My Company’s Social Media Efforts Pay Off?
Ruby Rusine — June 16, 2017 Follow @SocialSMktg— June 16, 2017 Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations … Continue reading Question: Will My Company’s Social Media Efforts Pay Off?
5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
Mark Miller — June 20, 2017 Follow @MMtwopointfive— June 20, 2017 Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and online marketing. Since then we’ve moved past the hype and on to newer, flashier tactics and tools. But … Continue reading 5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
5 Ways to Make Your Business Appeal to Vacationers
Stephanie Heitman — June 20, 2017 Follow @stephheitman— June 20, 2017 If someone from out of town was searching for your products and services, what would they see? Would they see information about your business? Or just information about your competitors? Whether you live in a tourist destination or want to attract people driving through … Continue reading 5 Ways to Make Your Business Appeal to Vacationers
Questions are the center of great websites
When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success. Brian Massey on June 20, 2017 Questions get a bad rap. Everyone is so obsessed with answers. We fawn over people who are … Continue reading Questions are the center of great websites
17 Great Microsite Examples for Driving Buyer Interest
Jessica Mehring — June 20, 2017 Follow @horizonpeak— June 20, 2017 You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If … Continue reading 17 Great Microsite Examples for Driving Buyer Interest
How To Do Content Marketing For A SaaS Startup
By Hammad Akbar June 20th, 2017 A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, … Continue reading How To Do Content Marketing For A SaaS Startup
The One Behavior That is Eroding Trust in the Workplace
Jim Haudan — June 20, 2017 Follow @jhaudan— June 20, 2017 LisaAttractLove / Pixabay I’ve interacted with dozens of executive teams in my career, and it always happens. The seven, 10, or more men and women on the executive team each have an IQ of 160, but their IQ as a team seems like a … Continue reading The One Behavior That is Eroding Trust in the Workplace
Get More Constructive Design Feedback from Clients
Brent Morrison — June 20, 2017 — June 20, 2017 When you’re creating a new brand, capturing a client’s design feedback is critical to the process. In most cases, clients will want to make changes or see additional concepts. Understanding your client’s needs and asking the right questions is a skill set you can actively … Continue reading Get More Constructive Design Feedback from Clients
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