Karl Feldman — June 16, 2017 — June 16, 2017 Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, there’s isn’t … Continue reading What’s Your Employer Value Proposition?
Daily Archives: June 28, 2017
It’s Time to Drive Brand Awareness and Sales on Instagram
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers
3 Types of Conversion Driven Content
By Liz Farquhar June 16th, 2017 These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form … Continue reading 3 Types of Conversion Driven Content
“Best Practices” for Email to Ditch
Melanie Mulvihill — June 15, 2017 — June 15, 2017 TeroVesalainen / Pixabay I hear this phrase “best practices” thrown around a lot in the email marketing sphere. Even writing it just now made me cringe inside. Sure, there are some really, really basic best practices for email to follow, but there’s also a lot … Continue reading “Best Practices” for Email to Ditch
How Millennials Are Changing the Shopping Landscape [Infographic]
Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic]
7 Most Effective Email List Growth Tactics in 2017 [Infographic]
Jomer Gregorio — June 15, 2017 Follow @JomerGregorio— June 15, 2017 With a plethora of digital platforms that people use these days, there is an ongoing pressure among marketers to be available on every platform to maximize their online reach. However, many have misinterpreted the increased need to adopt online platforms to rely solely on … Continue reading 7 Most Effective Email List Growth Tactics in 2017 [Infographic]
How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand
Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand
4 Powerful Ways To Use The Art of Storytelling
Jeff Bullas — June 16, 2017 — June 16, 2017 I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone. And they never came back. It was … Continue reading 4 Powerful Ways To Use The Art of Storytelling
6 Ways Your Resume Can Make You Look Unprofessional
Amanda Clark — June 16, 2017 Follow @GrammarChicInc— June 16, 2017 trudi1 / Pixabay Your resume is a piece of marketing collateral—and what it’s marketing is you. A good resume will help you to look competent, dependable, hard-working, and professional—but of course, the inverse also holds true: A bad resume can compromise your appeal as … Continue reading 6 Ways Your Resume Can Make You Look Unprofessional