Daily Archives: June 28, 2017

Using email to curate one-to-one relationships with customers

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017     Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers

How Millennials Are Changing the Shopping Landscape [Infographic]

Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic]

7 Most Effective Email List Growth Tactics in 2017 [Infographic]

Jomer Gregorio — June 15, 2017 Follow @JomerGregorio— June 15, 2017 With a plethora of digital platforms that people use these days, there is an ongoing pressure among marketers to be available on every platform to maximize their online reach. However, many have misinterpreted the increased need to adopt online platforms to rely solely on … Continue reading 7 Most Effective Email List Growth Tactics in 2017 [Infographic]

How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand

Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand