Daily Archives: May 29, 2017

Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Think Like a Director: The Secret to Managing a Conversational Presentation

Julie Hansen — May 17, 2017 Follow @acting4sales— May 17, 2017 A conversational presentation is a non-linear style of presenting in which you can move about in a more fluid way responding to prospect’s interests. It’s a big – and often welcome – change from the old days of a sales person’s orderly and scripted … Continue reading Think Like a Director: The Secret to Managing a Conversational Presentation

Progressive profiling: Why it’s a win for you and your customers

Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program. Ryan Phelan on May 17, 2017   “First-person marketing,” as my colleague, Matt McGowan, explained in an earlier Marketing Land piece, sees customers as individuals to whom brands must shape their messaging … Continue reading Progressive profiling: Why it’s a win for you and your customers

The podcast option: How audio content can help build a B2B business

Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017   For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business